Sarah identifies herself as a daughter, wife, mother, and entrepreneur, and a designer.

She founded Essajees Atelier in 2014 as an extension of her family's 130-year-old antique
and furniture dealership. She has single-handedly mobilised the Essajees Atelier social media handle to offer an online community for interior designers from across the country. This effort has seen multiple groups come to life across India, connecting hundreds of design professionals looking for advice, resources or, sometimes, just a listening ear.

A member of Forbes India’s 30-Under-45 club, Sarah has a litany of recognitions to her name. She has given talks in her capacity as a TEDx speaker, she’s been named by ET Now as one of India’s ‘Leaders of Tomorrow’, she’s one of Luxebook India’s ‘Top 50 Women in Luxury’ and was named as one of India Today’s ‘Top 10 Women Entrepreneurs’ in 2022.

Sarah has demonstrated how an online community can transform a professional.

Sarah is an original, bringing together a community that existed only in patches using new-age media and a breakthrough approach.